The GaryVee Audio Experience The Most Crucial Skill In Marketing l Help Wanted Podcast
19 snips
May 27, 2024 
Gary Vaynerchuk, a dynamic entrepreneur and social media marketing guru, joins hosts Nicole Lapin and Jason Feifer for a captivating discussion. They delve into the art of organic social media strategies, emphasizing how to capture attention in a crowded digital landscape. Gary advocates for adapting to platform changes and highlights the vital role of authenticity in personal branding. They explore the fears of restarting in business and play a fun game critiquing social media trends, showcasing the importance of creativity over traditional advertising methods.
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Organic Social Media First
- Prioritize organic social media creative strategy before paid amplification.
- It's crucial for extracting consumer insights and achieving any business goal.
Actual vs Potential Attention
- Many companies misunderstand attention by focusing on potential reach over actual engagement.
- True attention is measured by actual engagement, not potential views or circulation.
Influencer Insecurity
- Many influencers failed to adapt to TikTok because they were afraid to start over.
- They were too attached to their existing Instagram following and lacked the humility to rebuild.