The Most Crucial Skill In Marketing l Help Wanted Podcast
May 27, 2024
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Nicole Lapin and Jason Feifer discuss organic social media strategy, capturing attention, adapting to platform changes, and more on Help Wanted podcast. Topics include embracing change, creating valuable content, thoughtful marketing on LinkedIn, social media trends, and the impact of long-form content on social media.
Understanding consumer insights and attention is crucial for successful marketing strategies.
Adapting to new platforms and evolving content is necessary to maintain relevance in the ever-changing digital landscape.
Deep dives
Organic Social Media Content Strategy is Key
The speaker emphasizes the importance of organic social media content strategy as the number one most important thing in all communication. It is highlighted that everything begins with understanding consumer insights and attention, which are crucial for business success. The significance of organic social media content strategy is emphasized for various purposes such as fundraising, marketing, local elections, and business growth.
Understanding Attention and Consumer Insights
The podcast delves into the concept of attention and consumer insights in marketing. The discussion revolves around the need to comprehend where attention originates, particularly in undervalued areas. The vital skill in marketing is stated to be understanding attention and identifying the distinction between actualized and potential attention. The inefficiencies of traditional marketing approaches, like television ads, are highlighted, emphasizing the importance of adapting to new platforms.
Adapting to Changing Social Media Platforms
The podcast examines the reluctance of influencers to transition to emerging platforms like TikTok due to insecurity or laziness. The importance of humility in starting over on new platforms, regardless of prior success, is emphasized. The speaker underscores the necessity of evolving and engaging with new platforms to maintain relevance and adapt to changing audience preferences.
Monetization Strategies Through Social Media Branding
The discussion centers on the strategic use of social media for monetization and branding. Emphasis is placed on building brand value over direct sales, highlighting the importance of amplifying successful organic content for promotional purposes. The podcast stresses the significance of creating compelling content that resonates with audiences and drives engagement for effective brand promotion.
Today's episode is a podcast interview I did with Nicole Lapin and Jason Feifer on their podcast Help Wanted. We talk about organic social media creative strategy, the importance of understanding how to capture attention, adapting to platform changes, and much more. Hope you enjoy!
Check out my new book - Day Trading Attention: https://garyvee.com/dta
Learn more about Help Wanted:
Apple Podcasts: https://podcasts.apple.com/us/podcast/help-wanted/id1456031960
Nicol's Instagram: https://instagram.com/nicolelapin
Jason's Instagram: https://www.instagram.com/heyfeifer/
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