The Financial Coconut Podcast Iconic Japanese Pastry brand, Flor ends for good. Founder joins Travel Trade [TBS 22 ft Heidi, Flor]
The Final Slice: Why a Beloved Bakery Chose to Close Forever
In this emotional episode:
- Heidi (Chef-Owner of Flor Patisserie) reveals the shocking trigger that forced her 15-year-old iconic bakery to shut its doors.
- Hear the untold story behind the viral rent hike that exposed Singapore’s F&B struggles.
- Why she walked away despite massive media attention and loyal customers.
- Her candid take on hidden costs of mall operations ("an*l management" and contractor nightmares!).
Plus: Her radical pivot to a surprising new venture:
- Luxury Japanese cultural tours (pottery, tea harvesting, and chef collaborations).
- Culture clashes: Singaporean vs. Japanese expectations.
- "Unfair advantages" that made her transition possible.
Heidi’s raw advice for entrepreneurs: "It’s not that bad. Even if you fail, it’s just another lesson."
Don’t miss this no-holds-barred exit interview — a masterclass in resilience, reinvention, and knowing when to walk away.
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