Leveling Up with Eric Siu GE Ep 128 [2015]: How 10X Content Marketing Got SnackNation 10x in ARR in 1 Year
Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.
Click here for show notes--as well as to get a sample SnackNation box and a FREE 100-page guide to creating an awesome office!
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