#727 - She Went from $0 to $3 Million On Amazon & TikTok Shop

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats.

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In this episode of the Serious Sellers Podcast, Bradley sits down with Kseniia, a Project X success story who went from knowing nothing about Amazon to building a multi-platform brand doing millions in revenue. Born in Russia, she later moved to the US and now lives in Panama. She shares how discovering Project X on YouTube provided her with a clear, step-by-step roadmap to launch her first successful product and ultimately build a real business. Today, her brand sells hosting and event accessories across Amazon, TikTok Shop, Shopify, Walmart, and more.

Kseniia opens up about early missteps, including a “bad” reusable paper towel product and a nightmare 3PL situation that forced her to remove her main seller from FBA. She breaks down how she used the original Project X process: Black Box research, competitive analysis, and design differentiation to find her first true winner, and then leveled up by validating every new idea with Helium 10 Audience. She also explains how tools like Keyword Tracker and Cerebro help her repeatedly mine new keywords and refine listings. A unique champagne tower product she launched in 2025 alone has already generated over half a million dollars in revenue.

From there, the conversation shifts to multi-channel strategy and defending margins in a world of fast Chinese copycats. Kseniia shares how she combats low-price clones with better images, real lifestyle photo shoots, constant product improvements, and external traffic from Meta ads and TikTok content that send warmed-up shoppers straight to Amazon and Shopify. She details her TikTok Shop approach, starting with high affiliate commissions, utilizing GMV Max ads, and allowing creators to drive momentum. And explains why she’s intentionally shifting more volume to her own site for long-term resilience. She closes with encouragement for newer sellers: it’s absolutely not too late to start on Amazon in 2026, as long as you’re willing to differentiate, build a real brand, and eventually expand beyond a single marketplace.

In episode 727 of the Serious Sellers Podcast, Bradley and Kseniia discuss:

• 00:00 – Intro
• 02:45 – Russia to Panama: Kseniia’s backstory
• 04:03 – eBay Flips and First Failed Product
• 05:32 – Using Project X Steps to Find the Winner
• 07:31 – Hosting and Event Products
• 10:14 – 3PL Disaster and Wrong FBA Inventory
• 11:36 – Favorite Helium 10 Tools and Workflows
• 16:50 – Beating Chinese Copycats with Better Branding
• 17:20 – TikTok Shop playbook: Commissions and Creators
• 23:50 – Driving External Traffic with Meta ads
• 33:00 – Shifting Sales to Shopify for Resilience
• 36:51 – Why It’s Still Not Too Late