The Graham Cochrane Show
3 Marks of a Life Giving Business
Jul 16, 2024
Explore the concept of building a life-giving business that enriches your life while making money. Challenge common business myths and discover the importance of profit, flexibility, and purpose in business. Reflect on finding personal fulfillment in business and prioritizing meaningful ventures aligned with your values.
35:04
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Quick takeaways
- Building a life-giving business involves balancing profit, buffer, and purpose for sustainability.
- Prioritizing value and purpose over monetary gains leads to a more fulfilling entrepreneurial journey.
Deep dives
Marks of a Life-Giving Business: Money, Margin, and Meaning
The podcast delves into the concept of building a life-giving business by focusing on three essential aspects: money, margin, and meaning. It highlights the significance of making a profit (money) while emphasizing the need for buffer and flexibility (margin). Additionally, it underlines the importance of having purpose and alignment with your life mission (meaning) beyond just monetary gains. The discussion emphasizes that a balance of these three elements is crucial for cultivating a fulfilling and sustainable business.
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