There’s more to successful AI adoption than picking the right technology. Business leaders should be aware of the technical requirements of the initiative they’re undertaking, and few of those requirements are as important as data.

For this episode, we spoke with Mark Brayan, CEO of Appen, a firm that offers crowdsourced training data for machine learning applications. We discuss how developing a sound data strategy is essential for using AI to solve business problems. Brayan also helped us detail how and when a business can make use of certain data collection and enrichment methods depending on their business goals.