The EI Podcast How the Knights Templars conquered Christendom
Jul 3, 2025
Nicholas Morton, a historian dedicated to the study of the Knights Templars, shares fascinating insights into how marketing propelled the order to prominence. He discusses the myth and reality behind their rise, emphasizing their strategic branding and influential connections. The conversation also covers their legal troubles and the political machinations that led to their dramatic downfall under King Philip IV. Morton's expertise uncovers the less-known truths about these legendary figures and their impact on Christendom.
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Templars' Marketing Power
- The Knights Templars rapidly expanded from a small group to vast estates through clever marketing and public relations.
- Their growth hinged on maintaining sustained support across Western Christendom via donations and landholdings.
Network and Symbolism Strategy
- The Templars established commanderies to manage lands and engage local communities effectively.
- They used churches and decorated buildings to remind donors of their holy mission and garner support.
Battle Scars Boost Support
- After the Battle of Mont-Gisard, the Knights Hospitaller sent a wounded knight to deliver victory news, boosting public support.
- Visible scars of combat had a dramatic effect on drawing attention to military orders' labors.