The Fold cover image

The Fold

Miriyana Alexander on two years of NZ Herald's online subscription model

May 16, 2021
54:42

It's been two years since the NZ Herald website launched its premium offering, the first New Zealand media brand to do so. In that time head of premium Miriyana Alexander has learnt a lot about what New Zealanders want from their news, and she joins Duncan Greive to talk about it on this episode of The Fold. They also discuss why The Herald chose their particular hard paywall model and whether that's something they've ever considered changing, the end of the front page, how social media is changing the way traditional media functions and more in a wide-ranging conversation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode