How I Built This with Guy Raz Advice Line with Justin McLeod of Hinge
16 snips
Jul 17, 2025 
Justin McLeod, the founder and CEO of Hinge, shares his insights on fostering genuine connections in today's digital world. He engages with early-stage founders, offering advice on market expansion and effective marketing strategies. Justin emphasizes Hinge's initiatives aimed at intentional dating and mental health support. The discussion also highlights creative entrepreneurial journeys, including transforming sports history into art and overcoming funding hurdles. His perspective on authenticity in dating and business is both enlightening and entertaining.
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Social Wellness is a New Frontier
- Hinge aims to combat the loneliness epidemic by promoting real-life dating over screen time.
- Social wellness is becoming as important as physical wellness, requiring healthier online interactions.
Prioritize Depth Over Breadth
- Focus deeply on one or two markets to build critical mass before expanding.
- Spread efforts strategically to avoid thinning resources over many weak markets.
Leverage Nano-Influencers
- Use nano-influencers and tight communities instead of costly big influencers.
- Offer free products to groups in exchange for sharing their experiences online.