In this episode of Drive & Convert, Jon and Ryan delve into the rise of video as a powerful tool for digital marketing. They discuss the impact of platforms like TikTok, the changing landscape of video monetization, Apple's influence on tracking and privacy, the growth of Connected TV, and the importance of creative content in video marketing.

Sharing insights and experiences from their own journey in the ecommerce space, Jon and Ryan explore how brands can leverage video to drive conversions and growth.

Listen to the full episode if you want to learn:

What type of video content you can leverage in digital marketing
How to track ROI for YouTube spend
How video is being utilized on different platforms
What challenges small brands encounter in video marketing
Why it’s crucial to have quality and creative content

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Episode 94: The Rise of Video in 2024