This Week in Startups Best of This Week in Startups: Week of October 12th, 2020
Oct 17, 2020
Marty Odlin, founder of Running Tide, discusses innovative ocean-based solutions for carbon sequestration, highlighting the urgent need for climate action. Steven Raucher, CEO of RapidDeploy, shares insights on transforming emergency response systems and the emotional journey from banking to saving lives. They explore the challenges of balancing corporate environmental claims and the realities of technology production while emphasizing the importance of effective communication in startup growth and attracting investment.
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Ocean's Role in Carbon Removal
- The ocean is crucial for carbon sequestration due to its capacity to absorb and store carbon.
- Other methods, like trees and soil, are temporary as they remain within the carbon cycle.
Three-Part Climate Action
- Address climate change through behavioral changes like reducing carbon emissions.
- Combine this with actively removing carbon from the atmosphere and storing it permanently.
Apple's Environmental Claims
- Apple claims its iPhone 12 packaging changes reduce carbon emissions.
- However, Jason Calacanis criticizes them for removing chargers and headphones, potentially increasing e-waste.