Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.

(00:40): Would you be able to tell us a little bit more about higher-order thinking?

(05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well?

(11:06): Could you share your thoughts on developers wanting to understand how things work?

(13:38) When it comes to higher-order thinking and understanding your audience, investing long-term sometimes feels like it may have a slower payoff. How do we justify this kind of investment? Especially if we're a startup that needs users or signups really quickly.

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Higher versus lower order thinking with Wesley Faulkner