026: How Marissa Axell Runs Facebook Ads Directly to her Private Podcast

How Does Private Podcasting Transform Niche Markets? In this episode, we explore the power of private podcasting in niche markets, focusing on the success story of Marissa Axell, a cycling coach for women over 40.

Marissa shares her journey from discovering private podcasting to using it as a key strategy in her business, highlighting its impact on lead generation, audience engagement, and community building.

[3:04] Differentiating her cycling coaching business through private podcasting.

[5:43]  Creation of her audio lead magnet and the initial results from targeted advertising.

[7:10] The impact of private podcasting on lead generation and community engagement.

[9:48]  Strategy for converting listeners into coaching clients.

[11:27] Utilizing private podcasts for targeted advertising and lead nurturing.

[13:02]  Marissa's reflections on the emotional impact of podcasting and listener relationships.

[15:58]  Community building and the integration of podcast content into her coaching programs.

[18:36]  Insights into Marissa's advertising strategy and its effectiveness.

[21:02] Feedback from listeners and the role of private podcasting in Marissa's marketing mix.

[23:00] Plans for leveraging audio content within her coaching offerings.

Links Mentioned:

Instagram: https://www.instagram.com/marissa.axell

Facebook: https://facebook.com/axell.marissa

Subscribers only podcast: https://axnfitnessandcoaching.com/podcast

$9 Plan: https://marissaaxell370.lpages.co/jumpstart-your-cycling/

Emily Reagan full EP: https://podcasts.apple.com/us/podcast/how-emily-reagan-utilized-a-private-podcast/id1707893619?i=1000633347714

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