How Does Private Podcasting Transform Niche Markets? In this episode, we explore the power of private podcasting in niche markets, focusing on the success story of Marissa Axell, a cycling coach for women over 40.

Marissa shares her journey from discovering private podcasting to using it as a key strategy in her business, highlighting its impact on lead generation, audience engagement, and community building.

[3:04] Differentiating her cycling coaching business through private podcasting.

[5:43]  Creation of her audio lead magnet and the initial results from targeted advertising.

[7:10] The impact of private podcasting on lead generation and community engagement.

[9:48]  Strategy for converting listeners into coaching clients.

[11:27] Utilizing private podcasts for targeted advertising and lead nurturing.

[13:02]  Marissa's reflections on the emotional impact of podcasting and listener relationships.

[15:58]  Community building and the integration of podcast content into her coaching programs.

[18:36]  Insights into Marissa's advertising strategy and its effectiveness.

[21:02] Feedback from listeners and the role of private podcasting in Marissa's marketing mix.

[23:00] Plans for leveraging audio content within her coaching offerings.

Links Mentioned:

Instagram: https://www.instagram.com/marissa.axell

Facebook: https://facebook.com/axell.marissa

Subscribers only podcast: https://axnfitnessandcoaching.com/podcast

$9 Plan: https://marissaaxell370.lpages.co/jumpstart-your-cycling/

Emily Reagan full EP: https://podcasts.apple.com/us/podcast/how-emily-reagan-utilized-a-private-podcast/id1707893619?i=1000633347714