Sleeping Barber - A Marketing Podcast SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025
Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns
04:59 - Clear briefs help marketers confront the chaos of advertising
07:08 - Adalytics Goes Public with First Named Client Partnership
10:43 - Guess What? Nobody and Everybody Cares About AI
15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025
23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical
25:35 - Coming up next week.
In The News Links:
Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns
Link: https://searchengineland.com/brands-search-results-survey-452789
Clear briefs help marketers confront the chaos of advertising
Link: https://www.marketingweek.com/clear-briefs-confront-chaos/
Adalytics Goes Public with First Named Client Partnership
Link: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756
Guess What? Nobody and Everybody Cares About AI
https://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-ai
The Marketing Moment:
Fragment Forward: Five Key Trends Shaping 2025
The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024
Ad Of The Week:
Fiver - Nobody Cares - A Musical
https://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8ak
Key Points:
A great example of an entertaining B2B ad with the use of humour.
Fiver built this in-house, while also using insights from their report.
The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI