Do This, NOT That: Marketing Tips with Jay Schwedelson

Ask Us ANYTHING: Secret AI Trick! 200% Increased Engagement! | Ep. 454

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Nov 28, 2025

Discover why AI-generated ideas often miss the mark and learn about a revolutionary 100,000 person prompt that transforms creative suggestions into data-driven insights. Hear about A/B testing results showing a staggering 70% success rate with these prompts, leading to double the engagement on CTAs. Plus, tackle the awkwardness of phone communication with a surprisingly effective tip: using voice memos as a casual yet impactful way to stay connected without the pressure of live calls.

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ADVICE

Simulate 100,000 People In Prompts

Ask AI to simulate 100,000 real people reacting to your creative (subject lines, CTAs, hero sections).
This shifts the model from generic creativity to statistical thinking and improves performance in tests.

ADVICE

Frame Prompts For Specific Evaluations

Use specific 100,000-person framing for varied tasks: rank subject lines, evaluate hero sections, assess offers, or suggest CTA text.
Ask the model to explain expected metrics and psychology behind rankings.

INSIGHT

Big Simulation, Big Lift

A/B tests showed prompts asking for 100,000-person simulations beat generic AI suggestions over 70% of the time for subject lines.
The same method doubled click-through rates for CTA button wording in head-to-head tests.

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AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.

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Best Moments:

(01:00) Alyssa from Denver asks why AI generated ideas keep underperforming, and Jay flags the hidden problem with how most of us prompt these tools.

(01:47) Jay introduces the 100,000 person prompt and shows how to ask AI to simulate huge audiences reacting to subject lines, landing pages, and offers.

(03:05) Jay explains how framing prompts around 100,000 real people forces AI out of pure creativity and into deeper statistical mode for sharper recommendations.

(03:45) Jay shares A/B test results where 100,000 person prompts beat generic AI suggestions over 70 percent of the time and even double click throughs on CTA buttons.

(05:15) Jared from Dallas admits he hates phone calls and finds texting shallow, and Jay gets real about how easy it is to drift into isolation.

(06:00) Jay reveals his go to solution of voice memos as a low pressure, high connection way to maintain relationships without live calls or walls of text.

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Prompts mentioned:

Predict how 100,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology.
Evaluate this hero section as if 100,000 new visitors landed on this landing page. Identify confusion points and drop-off risks.
How would 100,000 consumer buyers or 100,000 B2B buyers interpret this offer? What is confusing, what is strong, and what is missing?
We want you to simulate 100,000 people interacting with this call-to-action button. What should the language be?

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/