Coffee With Cole: The Digital Writing Podcast

Mastering Copywriting Categories ✍️

Feb 12, 2025

Discover the pivotal role of categorization in effective copywriting. Learn how naming problems can elevate clarity and engagement. Explore the difference between benefits and features, using memorable examples to drive home the impact of legacy issues. Uncover the art of using tangible language to craft messages that stick with your audience. Get practical insights on how thoughtful categorization can transform your writing and resonate more deeply with readers.

26:23

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding categories in copywriting helps tailor messages that resonate with audiences by focusing on their perceptions rather than specific brands.

Naming and claiming consumer problems enhances recognition and emotional connection, making solutions more compelling and relatable in marketing.

Deep dives

Understanding the Category Level

Effective copywriting begins with a solid understanding of the category in which a product or service exists. Writers must recognize that consumers first think in terms of categories rather than specific brands. For instance, when someone is invited to a restaurant, their first question focuses on the type of cuisine rather than the restaurant's reputation. By training their minds to categorize information, copywriters can create tailored messages that resonate with their audience and clearly define the value proposition of the product.

Intro

10min

The Power of Categories and Benefit-Driven Copy

4min

The Art of Naming and Tangibility in Copywriting

12min

In this episode, I dive into the crucial role of understanding categories in effective copywriting. I emphasize that great copy isn't just about sales tactics; it's about recognizing and naming the right categories to resonate with your audience. I also share practical examples, like how naming problems can enhance clarity and engagement. Please take a moment to reflect on how you can apply these insights to your own writing.

(00:00) Introduction to Copywriting
(02:30) Understanding Categories
(05:00) Naming Problems Effectively
(10:00) Tangible Language in Copy
(15:00) Objective vs Subjective Outcomes

--------

✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=AcquisitionReviewYT&htrafficsource=youtube_organic

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

🧙‍♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://yt.startfictionwritingwithai.com/

📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export