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10min chapter
Mastering Copywriting Categories ✍️
Coffee With Cole: The Digital Writing Podcast
Intro
This chapter explores the importance of categories in effective copywriting, emphasizing that successful messaging hinges on making distinctions at the category level. Through examples like cars and watches, it demonstrates how proper category identification can enhance market differentiation and messaging clarity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode