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What’s Changing in Podcasting and How to Stay Ahead | James Cridland, Podnews
Dec 11, 2024
James Cridland, Editor-in-chief of Podnews and a broadcasting veteran, shares his expertise on the transformative changes in podcasting. He highlights the booming niche podcast trend and discusses how these shows are thriving in today’s market. Cridland challenges the notion that video is essential, asserting audio's primary importance. He provides insights on measuring growth beyond downloads and stresses the keys to long-term success: consistency and community engagement. Essential listening for any aspiring podcaster!
16:39
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Quick takeaways
- Niche podcasts are thriving as they cultivate deep connections with dedicated audiences, allowing new hosts to focus on specialized content.
- Despite the rise of video, audio remains foundational for podcasts, highlighting the importance of refining audio content before considering video expansion.
Deep dives
The Evolution of Podcasting and Radio
Podcasting has developed distinct characteristics that set it apart from traditional radio while also benefiting from its influences. Unlike radio, where hosts inherit an established audience, podcasts often start with zero listeners, creating a unique challenge for new podcasters. This allows podcasting to cultivate a more intimate relationship between hosts and audiences, as listeners engage with the content by starting from the beginning and building a connection. The discussion emphasizes that while radio has shaped podcasting, the latter offers greater flexibility in how content is consumed and creates opportunities for niche communities.
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