Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth What’s Changing in Podcasting and How to Stay Ahead | James Cridland, Podnews
Dec 11, 2024
James Cridland, Editor-in-chief of Podnews and a broadcasting veteran, shares his expertise on the transformative changes in podcasting. He highlights the booming niche podcast trend and discusses how these shows are thriving in today’s market. Cridland challenges the notion that video is essential, asserting audio's primary importance. He provides insights on measuring growth beyond downloads and stresses the keys to long-term success: consistency and community engagement. Essential listening for any aspiring podcaster!
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Episode notes
Podcasting vs. Radio
- Podcasting and radio influence each other, with podcasting inheriting radio's audio style.
- Podcasting offers more natural conversations without constant reminders of show details.
Advice for New Podcasters
- New podcasters should focus on niche audiences and avoid trying to appeal to everyone.
- Start podcasting now, as competition is less intense than perceived, focusing on consistent updates.
Benchmarking Your Podcast
- Don't compare your niche podcast's downloads to large shows like Joe Rogan's.
- Check Buzzsprout and Podcast Business Journal for industry benchmarks and category-specific data.
