044: Helping Over 1,900 Experts Scale through Acquisition with Adam Lyons

Since launching The S.M.A.R.T Blueprint in 2020, Adam Lyons has helped over 1,900 entrepreneurs scale their businesses through acquisition.

He talks about his 5-part framework to leverage customer data and uncover new opportunities, aiming to give business owners a way to generate additional revenue without new leads.

Today, I'm talking with Adam about how he went from working as a janitor to becoming a serial entrepreneur who owns over 16 active companies. You'll hear him explain his no-money-down approach to acquiring new businesses and his method for hiring people to run them.

We also talk about why he deliberately decides to stay small, the science of generating upsells, and his strategy for overcoming objections and boosting future sales.

Key Takeaways from Adam Lyons

• Teaching over 1,900 students (in 2 years) a proven framework to scale businesses through acquisition.
• Why do so many founders who exit between $10M-$20M end up depressed?
• The no-money-down strategy Adam used to acquire a CRM business that earned him 2x what he paid for it.
• The process Adam uses in all of his businesses to create new streams of revenue and increase customer lifetime value.
• How Adam uses surveys to uncover key consumer insights—and a story of how this strategy made his client $500k in a single morning.
• How to find out the biggest reasons why a prospect didn't buy. Use this tactic to overcome objections and make more sales.
• Why an expert who doesn't know marketing will rarely beat the non-expert, who does.
• Being deliberate about where you spend your time and how much you really want your business to grow.
• Why Adam will often just acquire a business that does the thing that he needs rather than pay another company to do the thing.
• How does Adam get the right people on his team to run the businesses he acquires?
• Why an ineffective upsell strategy, means you’re only operating at a maximum of 30% capacity.

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BAM! 💥