052: From Coffee Barista to $20M in ONE YEAR with Keala Kanae

Keala Kanae is the founder and CEO of Fullstaq Marketer and went from working in a coffee shop to making millions as an affiliate marketer. He launched his own courses and coaching program and scaled to 60 employees and $20 million in revenue in his first year—the majority of which came from a single YouTube funnel.

In this episode, Keala joins me to talk about navigating the challenges that come with scaling your business, how he builds his sales funnels and closes high-ticket offers, and his step-by-step email marketing blueprint that has helped him hit a 59.1% open rate.

You’ll hear about what Keala believes is the best leverage an affiliate offer can have, how to pick KPI data that can help your business, and how to adapt business models for increasingly intelligent consumers.

Key Takeaways with Keala Kanae

• How Keala scaled to $20M in revenue and 60 employees in his first year
• The step-by-step guide Keala used to get his email open rates to 59.1%
• An inside look at the challenges that come with scaling rapidly
• Best hiring practices for scaling beyond $1M
• Email marketing mistakes that will negatively impact your open rates—and how to avoid them
• A key metric that can help guide your hiring decisions as you scale
• How Keala builds his sales funnel from low to high-ticket offers
• How to efficiently monetize leads by segmenting your audience to align them with the offer that suits them best
• Why raising prices on front-end offers can be a big mistake and how you can use the Amazon model to drive long-term value
• Prioritizing KPIs without getting lost in the weeds (and the crucial KPI segment to keep your eye on)
• What are the four core concepts of affiliate marketing?

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