The Advanced Selling Podcast Mid-Year Check-Up: How to Finish 2025 Strong
Jul 8, 2025
This session emphasizes the importance of conducting a mid-year evaluation for sales success. Practical strategies like the 'start, stop, continue' exercise are introduced to help refine plans. The conversation also centers on building a personal brand authentically, highlighting the need for individuality in an AI-driven world. Additionally, the hosts explore the 'Came From' exercise to better understand successful client relationships. Perfect for those looking to finish the year strong!
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Meter Reader Surprise
- Bryan shares a personal observation about the surprising existence of meter readers in neighborhoods despite technology advances.
- He finds meter readers charming and reflects on the unexpected persistence of this job.
Master Your Mid-Year Sales Strategy with Start, Stop, Continue
Conduct a focused mid-year review using the simple yet powerful "start, stop, continue" exercise:
- Start doing new tactics that you haven't tried yet, like posting videos.
- Stop activities that aren’t producing results, such as quoting deals below a certain value.
- Continue the strategies that have proven effective, even if enthusiasm wanes.
Analyze where your closed deals truly originated by performing a "came from" exercise to understand surprising sources of success and allocate your efforts accordingly.
Also, embrace building your personal brand authentically to stand out in the AI-driven sales landscape—being genuine and consistent is key.
Finally, monitor your financial progress and consider holding firm on pricing to protect margins during the compressed second half of the year.
Start, Stop, Continue Exercise
- Perform a start, stop, continue exercise to evaluate your first half of 2025 performance.
- Identify what to start doing, stop doing, and continue to maximize your success in the second half.