The Fitness Business Podcast with Erin Dimond and Jordan Dugger EP | 669 - GLP-1 Lawsuit: What It Means for Online Coaches
If Ozempic and GLP-1's have felt like direct competition and an easy solution compared to your online fitness coaching service, what is happening right now might turn the tables. The manufactures of this drug are currently being sued for over 2 billion dollars and this opens up some marketing for you as a coach. There's a right way to go about this and a wrong and I'll talk about both in this episode.
Time Stamps:
(0:40) This Is One You Should Be In The Know About
(2:15) What Are GLP-1’s?
(3:05) Details Around The Lawsuit
(4:50) Your Positioning
(7:18) Quick Fix vs Identity Change
(8:14) Storytelling Over Statistics
(9:20) Educate, Don’t Panic
(11:06) Offer Positioned For Post-Ozempic
(13:38) Enjoyed This Trending Topic Style Episode?
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