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The Modern Mind
#55 | Mike Samuels | Generating $170m In Sales As A Coffeeshop Copywriter
Jan 30, 2023
In this episode, Fergus is joined by Mike Samuels, The Coffeeshop Copywriter, who has generated over $170m in sales. They discuss transitioning from personal training, copywriting fundamentals, personal branding in marketing, views on money and happiness, and the sense of satisfaction in physical challenges.
53:51
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Quick takeaways
- Values and connection are essential in marketing, with personal branding and empathetic communication being key.
- Being selective with clients and focusing on those who align with your values brings joy and satisfaction in business.
Deep dives
Mike Samuels: From Personal Training to Copywriting
Mike Samuels, also known as the coffee shop copywriter, shares his journey from personal training to becoming a successful copywriter. With over $170 million in sales generated for his clients, Mike discusses the importance of values and connection in marketing. He emphasizes the need to be selective with clients, focusing on those who align with your values and bring you joy. Mike also delves into his passion for ultra-endurance races, revealing the satisfaction and sense of accomplishment that comes from pushing your limits physically and mentally. Ultimately, Mike encourages listeners to follow their passions, explore new ways of earning income, and find fulfillment in the modern world.
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