#55 | Mike Samuels | Generating $170m In Sales As A Coffeeshop Copywriter
Jan 30, 2023
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In this episode, Fergus is joined by Mike Samuels, The Coffeeshop Copywriter, who has generated over $170m in sales. They discuss transitioning from personal training, copywriting fundamentals, personal branding in marketing, views on money and happiness, and the sense of satisfaction in physical challenges.
Values and connection are essential in marketing, with personal branding and empathetic communication being key.
Being selective with clients and focusing on those who align with your values brings joy and satisfaction in business.
Pushing physical and mental limits can lead to a deep sense of fulfillment, while also providing opportunities for connection and growth.
Deep dives
Mike Samuels: From Personal Training to Copywriting
Mike Samuels, also known as the coffee shop copywriter, shares his journey from personal training to becoming a successful copywriter. With over $170 million in sales generated for his clients, Mike discusses the importance of values and connection in marketing. He emphasizes the need to be selective with clients, focusing on those who align with your values and bring you joy. Mike also delves into his passion for ultra-endurance races, revealing the satisfaction and sense of accomplishment that comes from pushing your limits physically and mentally. Ultimately, Mike encourages listeners to follow their passions, explore new ways of earning income, and find fulfillment in the modern world.
Prioritizing Values and Connection in Marketing
Mike Samuels, the coffee shop copywriter, emphasizes the importance of values and connection in marketing. He advises entrepreneurs to focus on personal branding and put across their unique values in their copy. Mike suggests reaching out to people, praising their work, and building relationships within your industry. He believes that connecting with people and making them feel understood is key to successful marketing. By showing empathy, relating to people's struggles, and offering solutions, Mike explains that you can differentiate yourself and build trust with your audience.
Selectivity with Clients and the Power of Networking
Mike Samuels highlights the significance of being selective with clients. He encourages entrepreneurs to stand firm on their fees and avoid taking on clients who don't align with their values. Mike advises reaching out to people in your industry, expressing genuine appreciation for their work, and building relationships. He emphasizes the power of networking and the potential for referrals and collaborations that can result from genuine connections. By prioritizing quality over quantity, Mike suggests that entrepreneurs can build a client base that brings joy and satisfaction.
Finding Freedom and Fulfillment in Ultra-Endurance Races
Aside from his copywriting career, Mike Samuels is an ultra-endurance runner. He shares his experience and love for ultra-endurance races, such as running multiple 100-mile races. Mike describes the sense of satisfaction and contentment he feels after completing these races, comparing it to the feeling of unwinding on a vacation. He believes that pushing your physical and mental limits can lead to a deep sense of fulfillment. Mike also views ultra-endurance races as a conversation starter, allowing him to connect with others who share similar interests and enjoy discussing the challenges and rewards of pushing oneself.
Balancing Risk and Reward in Business Ventures
Mike Samuels provides insights into balancing risk and reward in business ventures. He suggests having a safety net in place, such as six to twelve months of living expenses, before diving into a new venture. Mike advises against taking unnecessary risks and instead encourages a more moderate approach. He highlights the importance of calculated risk-taking and having a plan in place if things don't go as planned. By exploring new opportunities while maintaining financial stability, Mike believes entrepreneurs can find fulfillment and build successful businesses.
In this episode, Fergus is joined by Mike Samuels, The Coffeeshop Copywriter - who has generated over $170m in sales for his clients.
We discuss how Mike transitioned into what he does now, how he managed and calculated the risk, and how important your personal values are in underpinning your business. As well as this, we explore how you can consider doing the same with your passion projects/side hustles, alongside Mike's athletic speciality: 100 mile runs.
Expect to better understand the demands of starting a business.
Expect to reconsider how you can turn your passion project into a career.
