3min chapter

The Modern Mind cover image

#55 | Mike Samuels | Generating $170m In Sales As A Coffeeshop Copywriter

The Modern Mind

CHAPTER

Understanding the Essence of Copywriting in the Modern World

Learn about the fundamentals of copywriting, including the difference between copywriting and traditional writing, the importance of simplicity, and how empathy and understanding your audience can lead to effective copy.

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