How To Win An Election
How To Sell Austerity 2.0
Mar 27, 2025
Rachel Reeves grapples with the term 'austerity' while trying to craft a narrative for cuts to welfare. The podcast ties historical messaging from David Cameron to Labour's current strategy challenges. It highlights the disconnect between the party and public sentiment post-2008 financial crisis. Also discussed are fiscal rules and their impact on government credibility, as well as the need for better communication in politics today, blending serious analysis with lighthearted commentary.
39:50
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Quick takeaways
- Rachel Reeves is attempting to reshape the narrative around austerity to explain welfare cuts without using the term itself.
- The discussion highlights how past Conservative messaging successfully reframed fiscal responsibility, affecting public perception and acceptance of spending cuts.
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