Creative Courage How to Stand the Flock Out With Jacob Cass
Looking to stand out from the competition and transform your creative business into something truly remarkable? Then it's time to “Stand the Flock Out!” with Jacob Cass, the brilliant mind behind Just Creative. Jacob's extraordinary path from aspiring design student to branding powerhouse, collaborating with giants like Nike, Disney, and even Jerry Seinfeld, serves as an inspiring blueprint for daring to be different.
In this episode, Jacob pulls back the curtain on how he made his mark in the world of design. He shares the engaging tale of how a pro bono gig sparked the creation of his now-signature flamingo logo and bright pink branding, setting his business apart in a crowded market.
Jacob doesn't just stop at his story. In this episode, he delves into the impact of aligning your business with your deepest values—empowerment, freedom, and curiosity. He offers golden nuggets of wisdom for creatives eager to scale, highlighting how leveraging your unique story and genuine self can establish meaningful connections with your audience and beyond.
Covered in this episode:
- Strategies for creative businesses to distinguish themselves from competitors.
- The importance of aligning your brand with your values and the message you wish to convey.
- The backstory of Just Creative's flamingo theme and its impact on brand recognition.
- Insights into Jacob's personal growth, focusing on empowerment, freedom, and curiosity.
- Practical advice for creative professionals on how to use storytelling and authenticity to connect with their audience.
LEARN MORE
The Just Creative Branding Briefcase: Get access to 100's of free branding & design resources - https://justcreative.com/branding-briefcase/
Just Creative - https://justcreative.com/
Creative Life - https://www.mattessam.co.uk
CONNECT
Jacob Cass on LinkedIn - https://www.linkedin.com/in/justcreativedesign/
Follow Jacob Cass on Instagram - https://www.instagram.com/justcreative
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LCBP
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam