Marketing Over Coffee Marketing Podcast Is SEO Worth Doing? Rode CallMe, and Google Opal for AI Orchestration
18 snips
Aug 1, 2025 Explore the rising complexities of SEO and its ROI amid changing consumer behaviors and AI’s influence. Discover how innovative tools like Google Tag Gateway simplify server-side tracking, enhancing web analytics. Dive into the latest developments in AI, including Moonshot Kimmy K2 and Alibaba's Qwen 3, and discuss their implications for data sovereignty and privacy. Lastly, find out about Rode's CallMe feature that revolutionizes audio production, making it accessible for amateur creators.
AI Snips
Chapters
Transcript
Episode notes
AI Changes SEO Measurement
- SEO still matters but is harder to measure due to AI intermediaries obscuring clickstream data.
- Marketers must adapt SEO to machines and collect self-reported sources actively.
AI Disrupts Attribution Trails
- Christopher Penn shared how an AI did deep research, helped pick a VPS provider, and resulted in a seamless customer transition.
- Vendors couldn't trace the traffic, illustrating lost attribution from AI agents.
Ask Customers Source Directly
- Always ask customers "how did you hear about us?" in a free text format.
- Use AI tools to analyze responses to capture AI agent interactions and improve attribution.