Go on, admit it. If you’re a business leader, you’ve stayed up late binge-watching -- no, not Game of Thrones -- but TED talks.

And it’s totally understandable. TED talks take complex topics and present them in a way that everybody understands. There’s something about making things clear, regardless of what you're talking about, that the human mind engages. That’s the magic of TED.

This week on the Building a StoryBrand podcast, Donald Miller sits down with Chris Anderson, the CEO of TED. Chris shares six principles that make a TED talk successful. If you need to communicate any big idea to a large group of people, whether it’s in a speech or a board meeting or a lecture, you’re going to find his advice invaluable.