On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Jyoti Bansal, CEO and co-founder of Harness.

There’s a .00006% chance of becoming a billion-dollar company. Now imagine building two in your lifetime.

Is it luck, or is there strategy involved?

Jyoti is an engineer turned serial entrepreneur with 2x unicorns. Harness recently attained unicorn status with a $1.7B valuation alongside his previous unicorn AppDynamics, which he sold to Cisco in 2017 for $3.7 billion.

With a belief that software has the ability to change the world, Jyoti builds products that not only work, but reach multi-billion dollar exits. How? Because he understands that yesterday's "wow" feature becomes today's performance feature.

Podcast highlights:

7:47 - How to street fight your way to $1 billion in ARR

9:57 - What he would (and wouldn’t) do again when building a unicorn

16:13 - How AppDynamics evolved over time

20:33 - How to build a product roadmap that sells

28:41 - How many channels should you use for marketing?

Learn more at https://tractionconf.io

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca

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