Leveling Up with Eric Siu

Alex Lieberman: The Main Reason Why Ads Don’t Cut It Anymore

Mar 8, 2022
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INSIGHT

Media As A Monetizable Marketing Layer

  • The media you build functions as a marketing layer that can be monetized beyond ads.
  • Build creator-focused audience nodes and sell your own products, courses, or merch through them.
ADVICE

Free Creators From Operational Burden

  • Do support creators by removing infrastructure and production burdens so they can focus on content.
  • Provide postproduction, cross-promotion, and monetization support to let creators scale.
INSIGHT

Niche Nodes Enable Targeted Products

  • Niche creator nodes let you target specific interests like crypto, productivity, or personal finance.
  • These focused audiences make it easier to launch tailored products and educational courses.
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