Alex Lieberman: The Main Reason Why Ads Don’t Cut It Anymore

In this video, learn how to create media platforms as marketing layers and how you can monetize them with your own content and products, not just through advertisements but using merch, educational courses, and even NFTs!

TIME-STAMPED SHOW NOTES:

• 00:00 - Intro to monetizing media platforms
• 00:22 -  Where There’s an Audience, Money Follows
• 01:53 - The media is the marketing layer
• 02:30 - Founder's journal as a franchise for career and growth
• 02:40 - Monetize it based on your audience (Merch, NFTs, etc)
• 03:57 - Alex's favorite book!

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