It’s taking more resources to earn the same number of returns, whether it’s revenue or prospects. Latané Conant, Chief Revenue Officer at 6sense, coined a term for it: B2B inflation. It’s why it’s imperative for business leaders to understand how they can best allocate their precious resources to achieve healthy growth.

On this episode of Revenue Makers, Latané shares her thoughts on navigating B2B inflation and managing dwindling resources. Listen to learn how to stand out among other businesses and capitalize on the engagement you do have.

In this episode, you’ll learn:

Surrounding yourself with crazy driven people enables you to achieve great things.

It’s more important now than before to focus your resources on your ideal customer profiles to minimize your waste.

Adopting generative AI can enable massive productivity boosts without needing to hire additional employees.

Things to listen for:

[03:51] Defining B2B inflation

[08:24] Addressing B2B inflation within the company

[13:30] Balancing healthy growth with tightening budgets

[19:06] Planning in a time of B2B inflation

[21:56] Maximizing your time in front of customers

[24:29] Tips for executing well in the current economy

[26:35] Wrapping up

Resources:

6sense RevenueCity: https://revcity.6sense.com/home/