You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success.

We discuss:

• Why great trial lawyers often struggle with self-promotion
• How monthly case updates transformed referral relationships
• The entertainment factor: Making lawyer events actually fun
• Leveraging comedy background for courtroom adaptability
• Why you should choose between being an advertising firm or a handling firm
• Smart strategies for entering mass torts without losing money
• When to wait for Daubert before investing in mass torts
• The real reason Wall Street's interest in mass torts has cooled

Guest Details

Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry.

• Don Worley: LinkedIn, 
• McDonald Worly:  Website, Instagram, Facebook, 

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet 
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect

Time Stamps

00:00 Intro 

00:29 The marketing lawyer vs trial lawyer divide 

01:17 Don's unique approach to growth 

02:14 Relationship building through entertainment 

04:08 Comedy background and courtroom skills 

07:03 Building a referral network of 400+ firms 

08:24 Mass torts: Investment strategies and pitfalls 

13:43 Keys to sustainable growth in personal injury 

15:30 The power of transparency

Additional Episodes You Might Enjoy

• 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
• 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
• 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
• 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
• 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
• 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
• 96. Brian Dean, Backlinko — Becoming a Linkable Source
• 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
• 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels