Business Wars Encore: Hershey's vs Mars | Global Chocolate Domination | 6
Jan 19, 2022
In a thrilling twist, Hershey faces a potential takeover, igniting a community's fight to preserve its chocolate legacy. Meanwhile, Mars is determined to become the top candy king, adding pressure on Hershey to expand globally. The battle for Cadbury intensifies with Hershey making a bold counter-offer against Kraft. As Halloween approaches, the candy giants clash over marketing strategies and market dominance. Will Hershey secure its future, or will Mars triumph in the global chocolate arena?
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Hershey's Sale Threat
- In 2002, the Hershey Trust's decision to sell Hershey Foods sparked outrage in Hershey, Pennsylvania.
- Residents, employees, and community leaders protested, fearing the company's potential relocation and the town's economic downfall.
Sale's Aftermath
- Public pressure and legal action halted the Hershey Trust's attempt to sell Hershey Foods in 2002.
- Despite remaining independent, the incident damaged the relationship between the company and the trust.
Mars' Global Focus
- In 2005, Mars focused on global expansion, particularly in China, after being overtaken by Hershey in the US market.
- Despite initial losses, Mars's investment in China eventually paid off, making Dove a leading chocolate brand.