Marketing School - Digital Marketing and Online Marketing Tips
It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?
May 1, 2025
This discussion highlights the power of networking at events and the challenge of balancing work-life during travel. The hosts share amusing travel tales while diving into the urgency with which CEOs are navigating economic challenges, focusing on efficiency and strategic pivots. They also reflect on creating memorable family experiences. Finally, the future of e-commerce is examined, raising questions about the shifting relevance of traditional websites in a rapidly evolving digital landscape.
22:19
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Quick takeaways
- Hosting free events significantly enhances networking opportunities and can lead to substantial long-term benefits for brand visibility.
- CEOs are increasingly adopting rigorous efficiency strategies during economic downturns, making tough decisions to maintain profitability and resilience.
Deep dives
The Value of Free Events
Hosting events for free can yield substantial long-term benefits, as demonstrated by the speaker's experience with a recent business summit that achieved a record 50% increase in attendance. The speaker emphasizes that demonstrating competence in these events leads to increased opportunities, with organizations seeking their expertise for future activities. This notion aligns with the idea that delivering value in current endeavors often results in greater rewards and recognition later on. Essentially, engaging in community-focused events helps build a strong network that can create new avenues for success.
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