The Product Experience Rerun: What most companies get wrong about product discovery - Frances Ibe (SVP of Product, Tide)
Jul 30, 2025
Frances Ibe, Chief Experience Officer at Tide, shares her journey from developer to product leadership in the world of FinTech. She unpacks common pitfalls in product discovery, championing continuous improvement and the need for engaging storytelling. Frances emphasizes the importance of data prototypes for informed decision-making and highlights how meaningful conversations can enhance team dynamics. Her insights on maintaining message consistency and collaboration across disciplines are invaluable for product teams aiming for success.
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Own Discovery with Agile Sprints
- Own discovery to keep control and avoid losing time to lengthy upfront research.
- Use agile, sprint-based discovery to get quick answers and avoid endless discovery cycles.
Sprint Goals Focus Discovery
- Define clear sprint goals for discovery and pursue the quickest path to answer them.
- Collaborate with your team, using data or manual methods, to swiftly validate assumptions.
Data Prototype Speeds Validation
- Discovery isn't only about talking to many users; data or manual approaches can answer key questions.
- Data prototypes allow testing hypotheses without building full systems, accelerating validation.
