Frances Ibe, Chief Experience Officer at Tide, shares her journey from developer to product leadership in the world of FinTech. She unpacks common pitfalls in product discovery, championing continuous improvement and the need for engaging storytelling. Frances emphasizes the importance of data prototypes for informed decision-making and highlights how meaningful conversations can enhance team dynamics. Her insights on maintaining message consistency and collaboration across disciplines are invaluable for product teams aiming for success.
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volunteer_activism ADVICE
Own Discovery with Agile Sprints
Own discovery to keep control and avoid losing time to lengthy upfront research.
Use agile, sprint-based discovery to get quick answers and avoid endless discovery cycles.
volunteer_activism ADVICE
Sprint Goals Focus Discovery
Define clear sprint goals for discovery and pursue the quickest path to answer them.
Collaborate with your team, using data or manual methods, to swiftly validate assumptions.
insights INSIGHT
Data Prototype Speeds Validation
Discovery isn't only about talking to many users; data or manual approaches can answer key questions.
Data prototypes allow testing hypotheses without building full systems, accelerating validation.
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We revisit our conversation with Frances Ibe, Chief Experience Officer at Tide. Frances shares invaluable insights on her journey from developer to product leadership and how to avoid common pitfalls during the discovery process.
Chapters 01:07 – Meet Frances Ibe 02:05 – Common Discovery Pitfalls 03:34 – Embedding Continuous Discovery 04:51 – The Myth of Talking to 20 Customers 06:38 – What is a Data Prototype? 08:03 – Building Confidence in Product Bets 10:42 – Sharing Insights Across the Business 13:52 – Keeping Sprint Reviews Engaging 15:49 – Discovery Through Observation 17:21 – Responding to Data-Driven Disruption 18:30 – The Power of Storytelling 20:49 – Training Teams in Storytelling 22:36 – Maintaining Message Consistency 23:48 – Collaborating Across Disciplines 25:01 – Francis' Game-Changing Advice
Featured Links: Follow Frances on LinkedIn | Tide | 'Six things we learned at the Pendomonium and #mtpcon roadshow - London 2024'feature by Louron Pratt
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
The Product Experience 
