221. It Takes Two: Reinventing Prenatal Supplements with WeNatal #FabulousFriends

Ronit Menashe and Vida Delrahim are founders of WeNatal, a new functional prenatal supplement intentionally designed for women and men. With a team of industry-leading doctors and nutrition experts, they're committed to bringing an innovative prenatal option to the market so couples and babies can thrive in the growth stage of life.

Female founded and female led, they are passionate about educating consumers about the importance of preconception care – a mission seeded in their own journeys around pregnancy loss. We talk about how these two friends came together to start such an amazing company, improving egg/sperm quality, serious issues with more common prenatal supplements, and so much more.

As you may know by now, I’m pregnant again – and I'm a proud advisor for WeNatal! After first meeting Ronit and Vida, I knew immediately that their passion was going to be behind the formulation, keeping up with research, and always putting science first.

We also cover…

00:02:04 — The Shared Inspiration Behind WeNatal

• Ronit and Vida share consecutive losses of pregnancy
• It Starts with the Egg by Rebecca Fett
• Learning how to improve egg quality
• 50% of miscarriages happen because of sperm(!)
• Reinventing the prenatal 
• We’re facing a fertility crisis 
• Kelly’s miscarriage experience 

00:10:28 — Doing the Research

• Identifying huge issues in existing women’s prenatal options 
• Kelly’s experience with Doctors prescribing improper supplements
• Lack of third-party testing 
• Avoiding excess waste with subscription model 
• The WeNatal Journal

00:16:04 — What Makes WeNatal Special?

• Creating a bioavailable and binder-free supplement 
• Taking a firm stance on ingredient integrity 
• Increasing the odds of fertility with a prenatal for men 
• Formulating a new and enhanced prenatal for women 
• Prioritizing choline and iron 
• Kelly’s experience with pre and postpartum iron deficiency 

00:26:54 — Supporting Your Fertility Journey

• The Couples Guide to Conception
• Healthy behavioral changes: Lifestyle and home environment tips 
• EWG Approved: Think Dirty App, Credo Beauty, The Detox Market
• Don’t overwhelm yourself with biohacking
• What else should we be taking during Pregnancy?
• Innovating WeNatal products based on relevant research and consumer needs

00:41:27 — Reflecting onPregnancy Loss

• The importance of being vulnerable with their audience
• Benefit of community building and expressing gratitude to overcome loss
• Opening the WeNatal Facebook support group  

Resources:

• Website: wenatal.com
• Shop: The WeNatal Journal
• Free Guide: The Couples Guide to Conception
• Instagram: @we_natal

Connect with Kelly:

• kellyleveque.com
• Instagram: @bewellbykelly
• Facebook: www.facebook.com/bewellbykelly

Be Well By Kelly is produced by Crate Media.

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