Alix Peabody is the founder of Bev, a rosé brand focused on female empowerment. In this lively discussion, she shares her adventurous journey, including the unique decision to invest her 401k into starting her business. Alix recounts her experiences in a male-dominated college scene and her health challenges, leading her to create the first bar designed for women. The conversation also touches on navigating modern dating mishaps and the importance of radical transparency in entrepreneurship. Alix embodies the spirit of resilience and community.
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question_answer ANECDOTE
College Experience
Alix Peabody's college experience at Dartmouth, a frat-dominated school, influenced her desire to create woman-centric spaces.
She felt invited to parties but not truly welcome, highlighting the male dominance in social scenes.
question_answer ANECDOTE
Health and Financial Challenges
Alix experienced ovarian torsion, requiring multiple surgeries and egg freezing, all while facing financial strain.
This experience fueled her resourcefulness and drive to create her own opportunities.
volunteer_activism ADVICE
Approach to Challenges
Address serious issues with a lighthearted and approachable attitude.
Alix prefers to use challenging situations as fuel for positive change, rather than dwelling on anger or negativity.
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Alix Peabody founded Bev, the rosé “made by chicks” and drank by, well, anyone who enjoys a tasty rosé wine!
We admire the way that Alix walks the walk and talks the talk, nurturing Bev into not just a beverage company but also a mission-driven brand dedicated to female empowerment. Her story is wild, and she’s been a mentor to us over the past few crazy months. She’s helping us grow and spread our wings – and we know she’ll be an expander for you too!
We discuss…
The Bev mission statement
Going on destination first dates (like Hawaii with a guy you’ve never met before)
How the male-dominated social scene in college led Alix down the path to starting Bev
Experiencing ovarian torsion
Creating the first bar designed with women in mind
Investing her 401k into rosé
Finding a wine supplier on Hinge
Attending four high schools in three countries
The loophole that allows Bev to sell wine directly to consumers, without a distributor
What people don’t see in building a business
Working in and running a business with radical transparency
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