The Hidden Psychology Behind Every Purchase ft. Rory Sutherland

⚡ Clever marketing tactics can often shift us away from what’s important - as advertisers look for fresh ways to exploit our psychology. So, when it comes to your health, how do you stay savvy in a world which is pulling your attention in the wrong direction?

💬 Rory Sutherland is one of the world’s foremost experts on marketing and human behaviour. He’s an author, columnist and Vice Chairman of the Ogilvy advertising company. He guides us through the inner workings of the human mind - and we’re not as logical as we think.

🎧 Stay tuned to find out:

➡ Why the human brain is susceptible to certain marketing tactics

➡︎ Why protein beat fibre to become the posterboy for health

➡︎ How the microbiome has been hijacked by marketers

➡︎  Why habit stacking can health you stick to your health goals

➡︎ How narratives can be flipped to a marketer’s advantage

📕 Chapters

(0:00) The invisible tricks used by marketers

(6:02) Protein v Fibre: A marketing battle

(11:12) Hijacking the microbiome to sell health products

(20:59) Placebo effect of health products: The science of skeuomorphism

(27:39) What you really need to know about marketing tactics

📱 Connect with me:

TikTok: https://www.instagram.com/drkaranrajan

YouTube: https://www.youtube.com/@DrKaran 

Instagram: https://www.tiktok.com/@dr.karanr

📱 Connect with Rory:

YouTube: https://www.youtube.com/@RorySutherland-UK/ 

TikTok: https://www.tiktok.com/@rorysutherlandclips 

X: https://x.com/rorysutherland

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🔥 For more useful science for your everyday life, grab my best selling book “This Book May Save Your Life”: https://geni.us/DrKaranBook 

🎙️ An OG Podcasts production.