The Psychology of Marketing with Rich Quelch | John Good Group Chief Marketing Officer

In this episode, we welcome Rich Quelch, Chief Marketing Officer at John Good Group. We chat about the critical role of psychology in connecting with us on an emotional level. We examine how to build authenticity and trust and how to engage with people ethically. Especially with the rise of AI. 

Chapters

Introduction and Rich’s Background [00:00:00-00:05:47]

The Core of Marketing and Emotional Connection [00:05:47-00:11:28]

Standing Out in a Competitive Market [00:11:28-00:13:32]

Psychology of Marketing: Pain and Pleasure [00:13:33-00:15:26]

Authenticity and Human Elements in Marketing [00:15:26-00:19:24]

Ethical Considerations in Modern Marketing [00:22:15-00:29:20]

Strategic Marketing Fundamentals [00:30:03-00:32:17]

Marketing on a Budget and Building Authenticity [00:32:17-00:37:40]

Embellishment, Data, and Strategic Omission in Marketing [00:37:40-00:44:06]

The Future of Marketing and AI [00:44:06-00:59:14]

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Featuring

Rich Quelch - Chief Marketing Officer, John Good Group/Managing Director, Nothing But Padlocks

Martin Johnson - CEO and Founder of Trans2 Performance