#118: Kyowa's 2023 SSW Panel - GHOST, Glaxon, & Cellucor on Branded Ingredients

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:

• Dan Lourenço – Founder and CEO of Ghost
• Joey Savage – Chief Scientific Officer of Glaxon
• Chris Lockwood – VP of Scientific Affairs at Nutrabolt
• David Sandler – Scientific Consultant and COO of Jupiter Wellness

The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above.

The episode offers fresh and unique perspectives from each member, who have different reasons and purposes for various ingredients. When you’re as big as these brands, you have to rely on trusted and legally compliant inputs, and few in this industry are as trusted as Kyowa Hakko!

Embracing branded ingredients and collaborative competition

This was a hallmark moment for the dietary supplement industry — one that we call “collaborative competition”. To put it bluntly, a panel like this simply wouldn’t have happened 5+ years ago.

But with a growing industry where all good players can win, and companies like PricePlow and Kyowa Hakko here to bring a network of forward-thinking industry advocates together, it’s now a reality. With this, we get more information, less duplication of mistakes, and the consumer is ultimately the beneficiary.

https://blog.priceplow.com/podcast/kyowa-branded-ingredients-ssw-2023

Video Version: Watch Dan, Joey, and Chris Talk Branded Ingredients

https://www.youtube.com/watch?v=PjpmO_3nsk0

Audio Version available for download

Detailed Show Notes: Embracing Branded Ingredients with Kyowa at SSW 2023

• (0:00) – Introductions and Branded Ingredients
• (1:45) – Why use Cognizin in supplement formulations?
• (4:30) – Cognizin Citicoline vs Alpha-GPC
• (5:00) – Energy, Focus, and Nootropics – Where to Next?
• (8:45) – Why branded ingredients?
• (14:15) – Operating in the Information Age
• (17:15) – Ingredient Suppliers Need to Know their Mechanisms
• (18:15) – How Important is Flavoring? What if it attracts kids?
• (24:00) – Ingredients that Don’t Taste Well
• (32:00) – Immune: Kyowa Hakko’s Immune Support Postbiotic Ingredient
• (35:45) – Branded Ingredients in Functional Foods?
• (41:00) – Trojan Horsing In Healthy Ingredients

Where to Follow Everyone

• Kyowa Hakko USA on LinkedIn
  • Follow PricePlow’s Kyowa Hakko news
• Dan Lourenço on LinkedIn
  • Follow PricePlow’s Ghost Lifestyle news
• Joey Savage on LinkedIn
  • Follow PricePlow’s Glaxon news
• Chris Lockwood on LinkedIn
  • Follow PricePlow’s Cellucor news
• …

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