Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
My Biggest Lessons (and Mistakes) from 5 Years and 300 Episodes of Podcasting
Dec 25, 2024
Reflecting on five years and 300 episodes, the speaker shares transformative lessons learned along the way. Discover why consistency goes beyond just showing up and the essentials for making your podcast stand out. The journey emphasizes the necessity of authenticity, promoting visibility, and overcoming self-doubt. Personal growth through challenges like trauma and health issues showcases the power of community support. Finally, listeners are encouraged to set bold goals and embrace their own podcasting journeys.
23:50
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Quick takeaways
- Consistency in podcasting involves ongoing marketing efforts and a commitment to content creation beyond just publishing episodes.
- Defining a focused niche not only enhances listener engagement but also allows for greater content diversity and establishes authority.
Deep dives
The Reality of Podcasting Work
Podcasting requires significant commitment and dedication, often more than many expect. The host reflects on their initial assumption that podcasting would simplify their marketing and business processes, only to discover that it involves hard work and intentional effort. Despite initial struggles while juggling personal responsibilities, the lessons learned along the way highlight the importance of consistency, both in content creation and promotion. It's emphasized that merely publishing episodes won't attract listeners; ongoing marketing efforts are essential to grow an audience.
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