Origin story of iconic fashion brand with advertising expert John Follis

Founder / Creative Director at Follis Inc John Follis:

"I began on Madison Ave with the top agencies in the US on accounts like VW, Pizza Hut and Coke. That led to the co-founding of my own agency, Follis&Verdi, which became one of the most awarded creative agencies in the country.

As the media and marketing landscape changed, so did my business. In '04, I created one of the first online consultancies, "Follis Marketing Therapy", which enabled business owners across the US to work with me directly on their marketing and creative issues.

In '06, I hosted and produced the first marketing podcast; "The Marketing Show with John Follis" which continued for 7 years.

In 2013, to meet the demand for the exploding digital video market, we added "Big Idea Video" which offers businesses a variety of high-impact web video content including animated "explainer videos". Currently, that work is featured on Vimeo, LinkedIn, and 4 YouTube Channels.

Additional career highlights include:

• Being selected one of "New York's 12 Best" by The New York Ad Club.

• Being honored at The White House for a national public service campaign that I spearheaded.

• Receiving the first ever United Nations Public Service Award at The UN.

• Being invited to speak at venues including The World Business Academy and Yale University.

• Winning over 3 dozen major ad awards including Clio Awards.

• Having my successful ad work featured in a Prentice-Hall marketing textbook.

• Having my successful ad work taught as a case study in The Harvard Business Review.

• Being invited to write for ADWEEK and Small Biz Trends.

• Being published in a pop-culture anthology with internationally known writers including Stephen King.

• Writing, directing and producing a film that won a Hollywood International Documentary Film award.

• Being listed on Wikipedia: https://en.everybodywiki.com/John_Follis"

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

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GUESTS DETAILS:

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►Website:https://www.follisinc.com/

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