The Charlotte Hornets are redefining what it means to be a modern NBA franchise through innovation and fan-first strategy. Shelly Cayette-Weston, President of the Hornets, goes Inside the ICE House to share how the team’s jersey patch partnership with Judi Health reflects a deeper commitment to performance and innovation. She discusses how a strong draft class and renewed focus on engagement are energizing the fan base and elevating the brand.
Inside the ICE House