Donovan, former Series 65 Wealth Advisor, and Chelsea, an Insurance agency owner, share insights on niching down, out-educating the competition, and embracing constant evolution in the employee benefits market. They discuss their journey of challenging the existing structure to provide more transparency and their podcast, the Ethos Effect.
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Quick takeaways
Focus on a specific area until you can say no to certain opportunities.
Constantly strive for improvement, embrace change, and evolve in all aspects of life and business.
Deep dives
Building a Niche Business and Challenging Industry Standards
Donovan and Chelsea Rijkis, a husband and wife duo, discuss their journey of taking on the employee benefits market by applying their own fiduciary standard. They emphasize the importance of niching down and working with ideal clients who bring the most energy. They also challenge the notion of work-life balance, suggesting that at the beginning of a business, it is necessary to be fully committed and work harder than the competition to quickly achieve success.
Creating a Differentiator in the Competitive Market
Donovan and Chelsea share how they successfully compete against larger, better funded businesses in their industry. They initially focus on building partnerships and aligning themselves with other insurance agencies as experts in employee benefits. They highlight the significance of out-educating the competition, constantly learning, gaining certifications, and becoming experts in their niche. They stress the importance of finding alignment with values and providing transparency to clients.
The Ethos Effect: Revolutionizing Industries and Empowering Entrepreneurs
Donovan and Chelsea discuss their new podcast, The Ethos Effect, where they spotlight business pioneers who have leveraged their Ethos to become trailblazers in their industries. They emphasize the importance of challenging the status quo, focusing on data-driven decision-making, and addressing the root causes of problems. They encourage entrepreneurs to constantly strive for improvement, embrace change, and evolve in all aspects of life and business.
Donovan former Series 65 Wealth Advisor and Chelsea, D1 athlete and Insurance agency owner are a husband wife duo taking on the Employee Benefits Market for Large Employers across the country.
Top 3 Value Bombs
1. You do not have to expand your business too broadly. Focus on a specific area until you can say no to certain opportunities.
2. Entrepreneurial journeys and business growth are rarely straightforward. Progress happens, but the business model or client base may need adjusting. The trip involves ups, downs, and setbacks. Embracing the process and prioritizing customer service will lead to the desired destination.
3. Be transparent, proactive, and constantly evolving to avoid being outdone. Embrace growth, learning, and change.
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