How Bank of America Personalizes Financial Wellness for 67 Million Customers

Financial institutions have struggled engaging consumers with budgeting and financial health tools. Bank of America's approach has been to address financial wellness by building an omnichannel platform that allows consumers to set goals, track progress, and get answers to financial questions easily.

These efforts have resulted in Bank of America being the first financial institution to be certified by J.D. Power for financial health support.

Our guest on the Banking Transformed podcast is Holly O’Neill, President of Retail Banking at Bank of America. She discusses how a holistic framework for supporting the financial health of its clients includes simple, transparent products, high levels of personalization, financial education, and access to human support.

This Episode of Banking Transformed is sponsored by FIS

 From super apps and crypto to embedded finance and financial inclusion, we’re a long way away from the world of cash and checks. That’s why FIS has reimagined The Global Payments Report. The Global Payments Report makes it easy to understand what your consumers want now – and in the future.

 FIS experts talk through the trends transforming payments and what they mean for your business. FIS also gives you an in-depth view of how consumers pay when shopping online and at the point of sale in more than 40 markets, along with the latest insights into real-time payments trends.

 Discover how the latest payments technologies could affect your business. Get your report today by visiting fisglobal.com/gpr.