The $100 MBA Show

MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi

Apr 1, 2019

Joe Pulizzi, a leading force in content marketing and author, dives into the essentials of effective content creation. He emphasizes how valuable content serves as a magnet for customers and the undeniable power of storytelling in building trust. Pulizzi discusses the necessity of understanding your audience and maintaining a consistent publishing schedule. He also shares practical SEO tips and highlights the importance of measuring success through analytics, presenting content marketing as a long-term investment for entrepreneurs.

13:49

Creator website

Episode guests

Joe Pulizzi

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Content marketing is essential for online visibility and sales, utilizing valuable content to attract and engage potential customers.

Storytelling enhances brand connection by humanizing the business, fostering loyalty and community through shared personal journeys and experiences.

Deep dives

The Power of Content Marketing

Content marketing is portrayed as a highly effective strategy for promoting a business online. By creating valuable content, such as articles that address specific customer problems, businesses can attract potential customers through search engines. For instance, a well-written article about solutions for a cat not using a litter box can drive traffic to a cat care product website. This process not only positions the business as a helpful resource but also builds trust and customer loyalty.

Intro

4min

The Power of Storytelling in Content Marketing

2min

Building Effective Content Through Audience Understanding

2min

The Power of Consistent Content Creation and SEO Insights

2min

Measuring Success in Content Marketing and Beyond

4min

Content marketing: is there any other kind?

If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability to create, promote, and manage content.

This week’s Must-Read book for entrepreneurs is your content marketing 101 textbook. Joe Pulizzi’s Epic Content Marketing is one of the best all-around primers on the topic available. It explains exactly how to market online, from SEO to social media and beyond.

Pulizzi is a longtime content marketing strategist with a deep understanding of the power of narrative to affect branding. This book details how — and why — content marketing works. Learn how a relatively small monetary investment into great content builds a relationship with your audience, and how to parlay that relationship into sales.

Whether you’re just getting started, or looking to take your content marketing up a notch, this is the book for you. Click play at the top of the page!