Tracy Hawkins: Talent, Twitter, People Perching | Work 20XX #09

Tracy Hawkins, former VP, Head of Real Estate & Work Transformation, Twitter was well into the hybrid / remote work transformation before Covid thrust the concept on the rest of us. Moving from the London and Dublin offices to Twitter Headquarters in Downtown San Francisco, she and her team had already expanded their thinking from a purely real-estate-centric focus on leases and occupancy, to how they could use the tools at hand to build and support the broader employee experience, culture development, and taking a more human-centric, activity based approach to how her team could enable Tweeps to do their best work, regardless of location.

Covid certainly accelerated this, and Tracy’s team formally moved from the finance team to the people train in 2020. Tracy has executive support as she and team focused on the details, everything from formally institutionalizing, training, and promoting behaviors, norms or ‘etiquettes’ around asynchronous communication, fewer meetings, no-meeting Fridays, Perching, and more. Compete with Senior executive support and modeling of desired behaviors.

As for space, the goal was choice, giving people a variety of environments to choose from, when they want to come in to accomplish something, be it heavily eam collaborative work, culture building and team bonding, or isolated focus work, Tracy and the team focused on providing options.

Welcome to Work20XX, a show focused on the transitioning world of work, where we bring you the best minds in the business to provide insight, direction, and specific actions that leaders, line managers, and individual contributors can use as we experiment our way forward.

In this far-ranging conversation, we cover these topics and more including the role of data, and a number of no-cost ways you can begin to better support all the people in the organization.

Without further delay, a conversation with Tracy Hawkins

Work 20XX Episode Page with links, references, and transcript  - Tracy Hawkins: Talent, Twitter, People and Perching | Work 20XX #09 - Work 20XX 

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