David McAlpine is global head of Public Relations at Illumina, a biotech company that makes DNA sequencing machines. Before that he was head of PR at General Motors where he worked directly with the CEO. He’s also been a network TV news producer for CBS This Morning, where he won an Emmy for outstanding news program. He specializes in boiling down complex ideas into consumable information suitable for either the mainstream or specialty media. And he is multi-lingual to boot!

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.