The GaryVee Audio Experience The Best Deal In Advertising is $7,000,000+ Super Bowl ads | With Boomer & Gio
Feb 28, 2024
Boomer Esiason, former NFL quarterback and co-host of the Boomer & Gio show, dives into the world of Super Bowl ads and their surprising value. He discusses the balance between ad costs and returns, sharing insights on recent marketing challenges faced by brands like Bud Light. The conversation flows into wine, highlighting a new service aimed at convenience, alongside personal football experiences. Boomer's passion for the Jets and the dynamics of team communication provide a unique lens into both sports and fine wines.
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Jets Déjà Vu
- Gary Vaynerchuk recalls a premonition about the Jets' season mirroring Vinny Testaverde's injury in '99.
- He highlights the shared sense of optimism and subsequent disappointment surrounding both seasons.
Super Bowl Ad Value
- Gary Vaynerchuk believes Super Bowl ads are underpriced, citing their guaranteed high viewership.
- He contrasts this with other media where potential reach often exceeds actual consumption.
Weathering the Storm
- Vaynerchuk uses a boxing analogy to describe Bud Light's response to controversy.
- He advises weathering the initial storm before going back on the offensive.