Jason On Firms Podcast 431 The Great Advisory Grift
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Mar 19, 2025 The podcast dives into the rise of advisory services in accounting, critiquing the profit-driven motives behind this shift. It explores the trend of offshore hiring, showcasing success stories while emphasizing the need for trust and tailored solutions. Challenges in scaling advisory services are discussed, particularly in recruiting skilled advisors. The conversation also touches on the importance of skepticism toward sponsored educational content and the necessity of building genuine professional relationships in the age of AI.
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Advisory Push Origins
- Much of the "advisory" push in accounting comes from SaaS platforms and consultants.
- Their business models incentivize promoting advisory services, sometimes creating a skewed narrative.
SaaS Reporting Platforms
- Reporting SaaS platforms promised to unlock powerful insights by connecting to accounting ledgers.
- These platforms were expensive, costing $50-$200 per client monthly.
Platform Growth Strategy
- Mature platforms like QuickBooks and Xero push "advisory" to sell higher-tier services.
- This is a natural progression for mature platforms seeking growth.